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Branding of Tempest Gaming

"There are some things you can only learn in a storm."
-Joel Osteen

To capture the essence of the brand ‘Tempest’, our designer went on a field trip to shoot an actual dark cloud during typhoon season. The heavy clouds and the sharp logo together brought out the powerful image of the brand.

為了符合品牌名稱‘暴風雨’,設計師實景拍攝颱風天的雲層,加上T&P簡單銳利的造型,營造出符合品牌的氣勢。

營造出仿若在風雨欲來的環境中被暴風雨凝視的情境,並將此概念貫穿整個系列:商標、包裝、滑鼠墊、說明書、驅動程式。讓消費者在使用客戶商品時,無論是哪一個流程都能感受到品牌的氛圍。
"The function of design is letting design function."
-Micha Commeren, designer

The dimensions of gaming products can be various, so our task was to deliver a logo that could be identified on keycaps and on chairs. Therefore we created an applicable logo for products with variable sizes. 

Branding of Tempest Gaming
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Branding of Tempest Gaming

Tempest gaming was established by a group of passionate players in 2018. They knew gaming products and the market very well, so they were able to Read More

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